At Mogl, we guide agencies through the complexities of programmatic advertising. As a trusted partner of The Trade Desk, our goal is to help you leverage cutting-edge technology to achieve your advertising objectives and drive measurable success.Kokai is the newest edition of The Trade Desk platform, marking a transformational evolution for the core platform. Here’s what you need to know about The Trade Desk’s Kokai, its groundbreaking features, and how it will reshape the way we approach programmatic advertising.

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The Evolution of Programmatic Advertising 

Welcome to a new era in programmatic advertising.

With advanced technologies transforming digital ad creation and media buying, The Trade Desk’s Kokai stands at the forefront, offering a fully automated workflow that ensures your ads reach your target audience with unparalleled precision.

Before diving into Kokai, it’s important to understand the evolution of programmatic advertising. This approach automates the process of buying and selling ad space using sophisticated marketing technology.

Programmatic advertising began in the early 2000s with automated systems for ad space transactions. Over time, real-time bidding (RTB) emerged, allowing advertisers to bid for impressions in real time. Innovations like Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs) further streamlined the process.

Today, programmatic advertising is powered by data analytics and artificial intelligence (AI), making it more advanced than ever. Programmatic ads now account for 84% of global digital ad spending, highlighting the shift away from manual advertising methods, which are now a minority.

The key to effective programmatic advertising lies in the technology used. Continual enhancements in technology, like Kokai, push the boundaries of what’s possible.

At the center of this evolution is The Trade Desk, a leading DSP known for its innovation and cutting-edge solutions. The Trade Desk has consistently set the industry standard, enabling advertisers to navigate the complexities of programmatic advertising with ease and efficiency. With Kokai, The Trade Desk continues its tradition of pioneering advancements, offering a next-generation platform that redefines what’s possible in digital advertising.

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Challenges with Traditional Programmatic Advertising

Advertisers have long struggled with legacy programmatic platforms due to several key issues:

• Complexity and Fragmentation: Navigating through cumbersome, fragmented systems.
• Lack of Transparency: Difficulty in understanding where ads are placed and how budgets are spent.
• Limited Control and Customization: Restrictions in tailoring campaigns to specific needs.
• Data Overload and Siloed Insights: Overwhelming amounts of data that are often isolated and hard to integrate.
• Difficulty Measuring True Impact: Challenges in accurately assessing campaign performance and ROI.

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The Trade Desk’s Kokai addresses these pain points with advanced features designed to streamline and enhance programmatic advertising, like the following:

• AI and Machine Learning: Leveraging cutting-edge technology to transform data handling and decision-making.
• Intuitive Interface: Simplifies control and customization for a more user-friendly experience.
• Advanced Measurement: Provides actionable insights for precise impact assessment.
• Ongoing Innovation: Kokai continually evolves, integrating the latest AI advancements to stay at the forefront of the industry.

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By addressing complexity, enhancing transparency, and providing actionable insights, The Trade Desk’s Kokai represents a pivotal shift in how advertisers approach their campaigns. To fully understand how Kokai can transform your advertising strategy and overcome these challenges, read on. 

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Introducing Kokai: The Next Generation of Programmatic Advertising 

Kokai, meaning “open waters,” represents a departure from the restrictive “walled garden” approach of big tech. As the latest version of The Trade Desk, Kokai leverages AI to offer a new user interface and features such as cross-platform measurements. With the capability to process up to 13 million impressions per second, Kokai is designed to revolutionize programmatic advertising.

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What Sets Kokai Apart?

Seed-Based Targeting: Precision at Its Finest

Kokai employs a cutting-edge seed-based targeting approach, starting with a “seed” audience and expanding it through sophisticated AI-powered lookalike modeling. This method allows for highly accurate targeting by rapidly leveraging granular data, significantly reducing campaign waste and enhancing the relevance of ad placements. Unlike traditional methods that often rely on broader, less precise targeting, Kokai’s seed-based approach ensures that your ads reach the most relevant audiences with remarkable efficiency. 

Enhanced AI Optimization: Smarter Campaigns

Kokai's advanced AI technology continuously analyzes vast datasets to optimize bidding strategies and deliver highly impactful impressions. This real-time optimization not only streamlines routine tasks but also enables advertisers to concentrate on strategic decision-making. By leveraging AI-driven insights, Kokai transforms your campaigns into smarter, more effective marketing efforts that drive superior results. 

Data-Driven Insights: Uncover Hidden Opportunities

The Trade Desk’s Kokai provides robust analytics through an intuitive reporting suite that delivers deep insights without requiring complex infrastructure. Its user-friendly dashboards highlight key trends and patterns, presenting data in a clear, actionable format. Customizable features allow marketers to focus on crucial metrics, enabling them to make informed decisions and capitalize on emerging opportunities swiftly. 

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Curated Publisher Selection: Quality and Scale

With Kokai, your ads are placed in high-quality, contextually relevant environments. The platform ensures that your campaigns reach targeted audiences in brand-safe settings, balancing both quality and scale. This curated approach not only maximizes the effectiveness of your ads but also safeguards your brand’s reputation by avoiding irrelevant or potentially harmful placements.

The Trade Desk’s Kokai also introduces the innovative Sellers and Publishers 500+ Marketplace feature, providing unparalleled access to a vast network of top-tier publishers and sellers. This marketplace connects you with a diverse array of high-quality inventory, allowing for strategic placement across a wide range of premium environments. By leveraging this extensive network, Kokai ensures that your ads reach the right audiences with optimal precision and relevance, enhancing campaign performance and expanding your reach like never before.  

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Intuitive User Interface: Simplify Your Workflow

Kokai’s user-friendly interface, highlighted by its Programmatic Table UI, transforms campaign management into a more straightforward and efficient process. By prioritizing visualizations over extensive data blocks, Kokai makes it easier to navigate and manage your campaigns, streamlining workflows and improving overall productivity. 

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Measurement Innovations: Elevate Your Campaign Performance
Kokai introduces several groundbreaking measurement features:

• Retail Measurement Data: Through partnerships with major retailers like Walgreens and Albertsons, Kokai provides valuable in-store sales data, bridging the gap between online advertising and offline retail performance.
• Retail Sales Index: This tool tracks real-time consumer spending patterns, offering insights that help refine future campaigns and understand spending behaviors.
• TV Quality Index: Evaluate the quality of connected TV ad placements to ensure that your ads appear in premium environments, enhancing engagement and effectiveness. 

Cross-Channel Integration: Reach Your Audience Everywhere

The Trade Desk’s Kokai excels in managing campaigns across multiple channels, including display, audio, video, and CTV. This seamless integration maintains consistent messaging while optimizing reach and frequency, ensuring your ads achieve maximum impact without overwhelming your audience. 

Partner Portal: Expand Your Possibilities

Kokai’s Partner Portal serves as a central hub for integrating third-party services and collaborating with creative partners. This streamlined onboarding process enhances programmatic advertising effectiveness by simplifying connections and expanding your advertising capabilities.

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Empowering Your Business with Kokai

Gain a Strategic Advantage with The Trade Desk Kokai

Elevate your strategy and outpace competitors who aren't using Kokai. Here's how:

• Unmatched Precision and Control: Kokai’s seed-based targeting allows you to start with a small base audience and use AI to expand it effectively. This precision minimizes wasted ad spend and optimizes bids and impressions.
• Data-Driven Decision-Making: Kokai’s AI-powered analytics provide deep insights into surface-level and hidden patterns. This empowers businesses to continuously refine their data strategies and keep their advertising fresh and effective.
• Enhanced Efficiency and ROI: By automating routine tasks, Kokai frees up your team to focus on creative and strategic initiatives that boost ROI. This efficiency ensures your marketing efforts yield maximum impact. 

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Unlock New Opportunities

In a saturated industry, staying ahead requires cutting-edge technology. Kokai isn’t just a platform—it’s a partner in exploring new growth areas:

• Access to Premium Inventory: Partner with top publishers and tap into premium inventory to reach new audiences. Kokai helps protect your brand while accessing potential buyers who were previously out of reach.
• Expansion into New Markets: Kokai’s global reach and cross-channel capabilities make it easy to enter new markets. Its seamless multi-channel campaigns allow for flexible expansion into diverse demographics and regions with reduced risk.
• Driving Innovation: Kokai supports creativity with optimization tools that assess campaign performance. It’s the ideal platform for brands to experiment, innovate, and stay ahead of the competition.

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Upgrade to Kokai Today with Mogl

The future of programmatic advertising is here.

Kokai’s innovations, powered by cutting-edge machine learning and AI, offer unparalleled capabilities for advertisers and businesses. This is a once-in-a-generation opportunity to leverage technology at its pioneering stage. Just as early adopters of programmatic in the early 2000s saw remarkable success, you can now position yourself at the forefront of this transformative shift.

Unlock your full potential with Mogl, your dedicated partner in programmatic excellence. To learn more, contact our team today.