Independent teams know the feeling. You have a goal, a plan, and the right people — but the tools at your disposal just don’t get you where you need to go. Off-the-shelf platforms can be too rigid, too costly, or built for enterprises with teams ten times your size.

That’s why we built Mogl Labs.

Mogl Labs is our innovation hub. It’s where new ideas, products, and processes take shape when the market falls short. It’s where we experiment, test, and refine solutions to challenges that independents face every day. Most importantly, it’s where we close the gap between what’s available today and what independents truly need to scale tomorrow.

‍

Why Mogl Labs Exists

When we founded Mogl, we knew we weren’t just building a services company. We were building a company that could think ahead, solve creatively, and design tools for clients who deserved better.

Independents rarely have the resources to hire engineering teams or build custom software. Yet they’re held to the same performance standards as the biggest brands. Mogl Labs exists to fill that gap — delivering innovation without asking lean teams to take on the burden of building it themselves.

Our north star is simple: solve real problems with solutions that are practical, lightweight, and tailored for the way independents work.

‍

Examples of Mogl Labs in Action

Vista: Turning Data Into Direction

For many independents, reporting is the single biggest pain point. Data lives in silos, dashboards are confusing, and insights come too late to act on. We built Vista to fix that.

Vista is our performance reporting platform, designed to bring campaign insights into one place and make them easy to use. No bloated reporting suites, no endless spreadsheets. Just the right information at the right time, so teams can adjust strategy while it still matters.

‍

Traverse: Smarter Planning Paths

Campaign planning has always been part science, part guesswork. Too often, independents are left without the tools to model different scenarios or compare outcomes across channels. Traverse was born to change that.

Traverse helps teams chart smarter paths for budgets, channels, and campaigns. It gives independents the kind of planning intelligence typically reserved for enterprise tools — but built in a way that’s fast, intuitive, and actionable for smaller teams.

‍

Retail Navigator: Mastering the Fastest-Growing Channel

Retail media has become one of the hottest areas in advertising, but it’s also one of the most confusing. Specs change constantly, networks don’t always align, and independents are left scrambling to keep up.

That’s why we launched the Retail Navigator. It’s a centralized hub where teams can find retailer-specific playbooks, updated specs, comparison tools, and proven processes. With the Retail Navigator, independents can plan smarter, activate faster, and stay ahead in a channel that refuses to slow down.

‍

What This Means for You

Mogl Labs isn’t about chasing shiny objects. It’s about solving problems that block progress. Every tool, framework, or process we create is built around three principles:

• Custom solutions. Designed to meet the specific needs of independents.
• Practical innovation. Tools that fit with your existing systems and workflows.
• Future focus. Ideas that prepare you for what’s next, not just what’s now.
  
  

Built for Independents

Everything we build in Mogl Labs comes back to the same belief: independents deserve better. Better reporting. Better planning. Better tools to keep pace with an industry that moves fast.

Labs is where we give those tools form. It’s how we help you compete at the same level as giants — without the complexity, cost, or overhead.

‍

What’s Next

Mogl Labs is one of four divisions inside Mogl, alongside Growth, Retail, and Data. Together, they give independents the connected system they need to scale beyond.

The napkin sketch that started Mogl was about access, control, and possibility. Mogl Labs is how we carry that spirit forward: solving real challenges, building new tools, and making sure independents always have a path to climb higher.

‍