Through Ventura Impact, Ventura Growth partnered with the Arthritis Foundation to launch a pro bono programmatic advertising campaign, maximizing the impact of their annual Jingle Bell Run. Our strategy focused on three key objectives:

• Raising Awareness:
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• Driving Signups:
• Encouraging participation through targeted messaging and optimized ad placements.
• Supporting Arthritis Research:
• Highlighting the need for funding and advocacy to drive breakthroughs in arthritis treatment.

Key Results:

• 286,000+ Individuals engaged, surpassing the initial goal of 100,000.
• $80,000+ Assisted the foundation in achieving their donation target.
• Top converting Channels: News and sports genres delivered the strongest results.

Solution:

Ventura Growth leveraged data-driven advertising to connect with the right audience at the right time, ensuring the Arthritis Foundation’s message drove engagement and action.

• Programmatic Strategy:
• Activated display and social channels to reach mission-driven individuals.
• Performance Optimization:
• Reduced CPA through real-time adjustments, prioritizing high-performing placements.
• Community Involvement:
• Our team volunteered at the Jingle Bell Run, assisting with all things from check-in to supporting runners.

Future Partnership:

To expand reach and build on our successful partnership, Ventura Growth recommended the following strategy enhancements for future campaigns:

• Expanded Reach:
• DOOH placements in Denver’s high-traffic areas will complement social and display.
• Strategic Targeting:
• Focus on medical researchers and health-conscious shoppers.
• Drive Conversions:
• Strengthen display investments while adding upper-funnel impact.

Think your organization would be a great fit for Ventura Impact?