A leading brand in the health and wellness space sought to support public health during peak flu season by increasing awareness and availability of its flu-related products.

Mogl was brought on to lead a programmatic campaign focused on premium CTV placements and measurable return on ad spend (ROAS).

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Challenges

With consumer need peaking during flu season, the client sought to ensure their products were top of mind while driving strong performance from their media investment. Their goal: exceed a 1X ROAS in a crowded and critical time for health brands.

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Solutions

While early efforts emphasized Amazon, Mogl identified an opportunity to expand into Walmart and diversify the channel mix. We activated:

• Custom Audiences: Leveraged Walmart’s 1P deterministic data to build high-intent audience segments beyond traditional “cold & flu” shoppers - targeting moms, older adults, and wellness-focused consumers.
• Channel Mix: Ran media across CTV, OLV, display, and Walmart to reach shoppers at every stage of the funnel.
• Full-Funnel Execution: Combined awareness-building with retargeting to drive sales of products and improve media efficiency.

Rapid success on Walmart Connect prompted accelerated investment, demonstrating the power of an agile platform strategy coupled with retail media data.

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Results

• 20% Sales Lift
• +88% ROAS Over Client Goal

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A strong retail media foundation from the start can significantly amplify campaign success. During peak flu season, the brand aimed to support public health by driving awareness and availability of its flu-related products. By pairing smart audience strategy with full-funnel execution, Mogl helped the client exceed its goals and deliver meaningful growth during this critical seasonal window.