Nearly four years ago, we were invited to a fateful meeting at The Trade Desk headquarters in New York City. The framework of TTD’s Certified Service Partner program was presented. It was like the sun rising over a jagged mountain peak - we were nearly blinded by the potential. We could immediately visualize our role in what would become a massive and impactful global ecosystem. 

We rode the elevators down that shiny 50-story skyscraper and convened at a nearby German beer hall. With steins in hand, the energy was electric as we sketched out the basic blueprint to focus on this incredible opportunity. The mission was clear and simple - to build the best team and leverage the world’s leading platforms to empower brands and independent agencies to drive real business growth.  

We settled on a name that honored our partners as well as our ambition - Ventura Growth was born. 

At first, it was just a few people and a handful of clients willing to take a chance on us. We were scrappy, building as we went, sleeves rolled up, fueled by the belief that independents deserved more. From day one, we made a commitment to focus on quality - we dedicated ourselves to delighting every stakeholder at every touchpoint which included clients, partners, and every Ventura team member. This ethos continues as the guiding principle of our organization and has helped us build a reputable and trusted brand in a short period of time. 

We now evolve that brand to better represent our world-class organization and to further steward our ambitious growth and innovation. Today, Ventura Growth becomes Mogl.

What started as a simple idea has grown into a global company. With four divisions anchored by an incredible team, our vision is to continually reshape what’s possible for the clients we serve.

Why Mogl

Mogl reflects our Colorado heritage and how our team navigates this complex and growing ecosystem. In skiing, “the bumps” test your skill, agility and endurance -you cannot coast!  You commit to your line while executing and adapting in real time. In business and sport, moguls are also the ones who rise above and shape what comes next. That dual meaning fits us perfectly. Mogl is about resilience, ambition, and climbing higher, no matter the terrain.

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Scale Beyond

Our new tagline, Scale Beyond, speaks to what this moment is really about. For too long, independents were told they couldn’t play at the same level as the giants. That enterprise-grade tools weren’t built for them. We never believed that.

Scale Beyond means pushing through the changing conditions and uncertainty. It means refusing to accept limits, to keep climbing. It means expecting more from your partners, your tools, and yourself. And it means proving that independents aren’t just capable of keeping up, they’re capable of leading to the summit.

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What This Means for Our Partners

For our current clients and partners, the heart of our work remains the same. So does our commitment to your success. You’ll begin to see our new name and look across all our platforms, and you can now find us at our new digital home, www.mogl.com. All other points of contact and services will continue seamlessly.

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Gratitude

We wouldn’t be here without the people who believed in us from the beginning.

• To our first clients: thank you for trusting us when all we had was a simple idea, a pitch, and a lot of conviction. You asked for more, and you gave us the chance to deliver it. That trust shaped the company we’ve become.
• To our employees: you are the heartbeat of Mogl. From those first hires working out of makeshift spaces to the global team we have today, you’ve proven that “never settle” isn’t just a phrase. It’s how you work. Thank you for pushing the status quo and reminding us daily that we’re only as strong as the people behind the screen.
• To The Trade Desk: thank you for inspiring us to think bigger, to push harder, and to believe that independents deserve access to the very best. Your vision has challenged us, your partnership has lifted us, and your innovation has fueled us.

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What’s Next

This is only the beginning. We’ve built Mogl Growth, Mogl Retail, Mogl Data, and Mogl Labs because we see a future where independents don’t just compete, they define the standard. Where data, retail media, and programmatic aren’t silos but part of a connected system. Where teams have both the tools and the confidence to scale beyond anything they thought possible.

Our launch anthem says it better than we can. It’s about climbing higher, refusing to accept the old rules, and pushing into new territory. We hope you’ll watch it and see the spirit that drives us.

From a beer hall session to a global company, the journey has been humbling and inspiring. And yet, we know these are just the first few steps of the next phase of our incredible journey.

Here’s to climbing higher. Here’s to building what’s next. Here’s to scaling beyond.

— Marty & Andrew

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P.S. If you’ve been part of this story, as a client, a teammate, or a partner, thank you. Mogl is yours as much as it is ours.