The crack of the bat, the roar of the crowd—there’s nothing quite like the excitement of live baseball. And with MLB’s massive catalog of 4,800 games, advertisers have a golden opportunity to hit a home run with their campaigns through MLB programmatic advertising.This season brings even more ways to reach engaged fans, with The Trade Desk expanding access to MLB inventory across multiple publishers: including MLB Network, FanDuel Sports Network, SNY, NESN, Sling, MVPD partners, and more. Additionally, MLB Network just launched on OpenPath, opening up direct, efficient access to premium live sports advertising.

Unlocking the Power of OpenPath

OpenPath is changing the game for programmatic advertisers. As a buy and sell-side solution, it enables direct connections between advertisers and a publisher’s ad server—eliminating intermediaries (like SSPs) for a more transparent, efficient, and cost-effective buying process.For MLB advertisers, this means:

• More inventory: Direct access to all 4,800 games.
• Better pricing: Increased cost efficiency by reducing middlemen.
• Higher win rates: More demand and improved fill rates for publishers, leading to better opportunities for advertisers.

With OpenPath, brands and agencies can activate on live MLB games with greater control, transparency, and efficiency, ensuring their campaigns reach the right audience at the right time.

4,800 Games, Countless Opportunities

With thousands of live MLB games available, advertisers can tap into a massive inventory of premium ad placements. This isn’t just limited to the high-profile games; it includes a wide range of matchups, creating countless opportunities to reach fans throughout the season. Whether you're targeting a team’s dedicated fanbase or reaching a broad sports audience, programmatic makes it easy to scale campaigns with precision.

Non-Skippable Midroll Inventory & Creative Flexibility

When it comes to capturing audience attention, non-skippable midroll ads are one of the most effective formats. MLB’s live games offer 120-second natural commercial breaks, providing a prime opportunity for advertisers to showcase their messages without the risk of viewers skipping. This guaranteed exposure ensures that your brand stays front and center during key moments of the game—when fans are fully immersed in the action.Additionally, MLB programmatic advertising offers flexibility in creative formats, allowing you to choose between 15-second or 30-second ad spots. Whether you prefer a quick, punchy message or a more detailed ad, this adaptability gives you the freedom to craft the perfect spot to resonate with your audience, maximizing your impact during these non-skippable moments.

Ready to Swing for the Fences?

With MLB’s 4,800 live games, advertisers have the chance to make a significant impact during one of the most exciting times of the year. From non-skippable ads during natural breaks to flexible creative formats, MLB programmatic advertising offers everything you need to craft a winning ad strategy. And with OpenPath, it’s never been easier to secure high-value placements while optimizing efficiency and transparency.As a certified reseller of The Trade Desk, Ventura Growth helps brands and agencies maximize their impact through programmatic advertising. Don’t miss your chance to get in the game - Contact Ventura Growth today!