The Challenge: Understanding What Really Drives Conversions

Every digital channel claims credit for conversions. But when a customer sees a programmatic ad, searches on Google, clicks a Facebook ad, and then purchases—which touchpoint mattered most?For years, last-click attribution has dominated measurement, but it often overlooks programmatic’s influence in shaping consumer behavior. Marketers need real, data-backed answers to understand how programmatic fuels performance across search, social, and beyond.Enter The Cross-Platform Conversion Rate (CPCR) Report—a game-changing analysis powered by The Trade Desk (TTD).

What Is The CPCR Report?

The CPCR Report quantifies how programmatic advertising impacts conversion rates across multiple digital channels. It provides a clear, data-driven view of how exposure to TTD programmatic ads influences user actions across search, social, email, and affiliate marketing. [See our CPCR Success Story Here!]For brands and agencies, this means finally having proof that programmatic isn’t just about awareness—it drives measurable business outcomes.

Key Findings: The Data Behind CPCR

Recent CPCR studies reveal just how powerful programmatic is when layered with other digital tactics:

• +195% lift in conversions when a TTD ad runs before a Facebook click
• +285% increase in conversion rate when programmatic is layered with Google Ads
• 450% higher conversions when TTD programmatic precedes an affiliate marketing link

These insights allow marketers to optimize budget allocation, refine cross-channel strategies, and maximize advertising ROI.

How CPCR Works: Connecting the Dots Across Channels

The CPCR Report tracks how programmatic influences customer behavior across different marketing touchpoints:

1. User sees a programmatic ad on The Trade Desk.
2. User engages with another channel (Search, Social, Affiliate Marketing, etc.).
3. User converts on the brand’s website.
4. CPCR measures the conversion lift for users exposed to programmatic versus those who weren’t.

By analyzing these interactions, CPCR delivers actionable insights that help brands move beyond outdated attribution models and focus on what truly drives conversions.

Why CPCR Matters for Agencies & Brands

• Proves the Real Impact of Programmatic
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• Optimizes Budget Allocation
• Shift spend from what’s easy to measure to what actually drives results.

• Provides Cross-Channel Visibility
• Understand how programmatic interacts with search, social, and affiliate marketing to improve full-funnel performance.

• Gives Agencies a Competitive Edge
• Equip clients with clear, data-backed insights to justify programmatic investment and optimize cross-channel strategy.

Unlock Smarter Media Strategies with Ventura Growth

At Ventura Growth, we don’t just provide reports—we activate insights to drive real business outcomes. As a Certified Service Partner of The Trade Desk, we help brands and agencies harness CPCR data to improve campaign performance, optimize spend, and scale results.Ready to see CPCR in action? to learn how programmatic can transform your media strategy.