Getting face-to-face with the innovators and decision-makers shaping the future of programmatic is invaluable. NextNW, with stops in both Seattle and Portland, provided a dynamic forum for top digital leaders to connect, share insights, and discuss emerging trends and opportunities in the industry.

Mogl was honored to participate in the event, featuring a demo session led by Ashley Williams, Director of Growth, and a panel discussion with insights from Natalie Canavati, SVP of Growth. The conversations emphasized the increasing importance of transparency, control, and strategic innovation in digital advertising.

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Championing the Open Internet

A recurring theme throughout the event was the shift in digital marketing toward where consumers actually spend their time: the open internet. Despite roughly 75% of consumer attention happening outside walled gardens, much of the ad spend remains trapped within them¹. Mogl’s work with The Trade Desk positions us at the forefront of this movement, enabling advertisers to leverage transparency, control, and objectivity to drive better outcomes for brands and publishers alike.

Other key themes included:

• Independence wins: Transparency and data ownership empower advertisers and publishers to make smarter, more effective decisions.
• CTV + Retail Media = unstoppable: Blending these channels is increasingly critical to bridging brand and performance goals, driving measurable growth at scale.

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The Mogl Rebrand: Evolving with the Industry

The conversations at NextNW centered on innovation, transparency, and the evolving dynamics of digital advertising - themes that closely align with Mogl’s own evolution. Our recent rebrand came up throughout the event as part of these discussions, highlighting how Mogl is embracing the same spirit of progress driving the industry forward. It reflects our commitment to helping brands navigate change, embrace openness, and drive smarter, more measurable outcomes across the open internet.

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Leaving the PNW Inspired

Across conversations with partners and peers, one challenge consistently stood out: connecting ad spend to consumer behavior in a transparent, data-driven way. Mogl is uniquely positioned to address this challenge, helping brands and agencies unlock the full potential of the open internet, drive performance, and achieve measurable results.

The takeaway from NextNW is clear: the next era of programmatic belongs to those who prioritize openness, transparency, and data ownership. Mogl is ready to lead the charge. Contact us to learn more.

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Sources:

1. The Trade Desk (2025)

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