Thanksgiving week isn’t just about food and family - it’s one of the biggest live-viewing and shopping moments of the year. From NFL rivalries and college football clashes to the NBA season and the iconic Thanksgiving Day Parade, millions of viewers will be tuning in across screens - right as Black Friday and Cyber Monday shopping kicks into high gear.

And they’re not just watching - they’re paying attention.

• 64% of CTV viewers say they pay attention to ads while watching live sports¹
• 1B+ ad opportunities per football weekend (and climbing)²
• Sports fans are 17% more likely to stream on the open internet than on walled gardens³

Thanksgiving week represents the perfect intersection of culture, community, and commerce. Families gather, traditions unfold, and brands can become part of the national conversation through premium live streaming.

‍

Make Your Message Part of the Moment

With The Trade Desk’s premium deals surrounding Thanksgiving week, Mogl can help your brand tap into these high-impact placements with precision and control. Whether through CTV, video, or mobile, our team ensures your campaign reaches the right audience in real time - during moments that matter most.

And the opportunity doesn’t end there. Black Friday and Cyber Monday are just the beginning. Brands that stay active into the weeks that follow continue to capture consumers who are still shopping, browsing, and buying well into December.

At Mogl, we help advertisers make the most of this momentum - pairing data-driven strategy, retail expertise, and The Trade Desk’s technology to reach audiences throughout the entire holiday season. From live sports to retail media networks, our programmatic experts ensure your ad dollars deliver impact where it counts.

‍

Activate Holiday Shopping with Mogl Retail

Here’s where Mogl shines: we don’t just reach viewers - we reach engaged shoppers. Through Mogl Retail, we unlock access to major retail media networks like Walmart Connect, Kroger Precision, Target Roundel, Instacart, and more, all enabled through The Trade Desk.

This means your brand can:

• Leverage verified purchase behavior and retail-sourced data to reach real shoppers off the retailer’s site
• Plan and activate campaigns across leading retail platforms and programmatic channels for seamless reach beyond just the digital shelf
• Bridge media and commerce with strategies that connect high-intent holiday moments (like Black Friday and Cyber Monday) to actual retail impact

When Thanksgiving’s massive live-viewing moment meets holiday shopping and retail media execution, your brand can maximize both reach and conversion.

‍

Let’s Get You in the Game

Ready to make your brand part of America’s Thanksgiving tradition? Contact your Mogl team for access to exclusive Live Sports and Thanksgiving Day Parade deals through The Trade Desk, plus retail media activation across top networks with best-in-class setup and optimization practices.

‍

Sources:

1. LG Ad Solutions, Jan 2024
2. The Trade Desk, September 2024
3. YouGov, August 2024

‍