We are thrilled to share a game-changing opportunity that is redefining how mid-market businesses approach Connected TV (CTV) advertising - Mogl partners can now access Netflix advertising inventory programmatically.

This unlock represents a major shift, breaking down the financial barriers that once kept premium streaming advertising primarily in the hands of major enterprises.

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The Huge Unlock: No Minimums for Premium Inventory

Through Mogl, advertisers can access Netflix inventory without minimums. While we still recommend a starting budget of at least $1,000 to conduct meaningful testing, this marks a monumental shift for the mid-market and opens doors that were previously difficult to access.

This means your brand can run targeted campaigns alongside cultural phenomena like Stranger Things, Squid Game, Wednesday, and Bridgerton - a premium environment that was once out of reach for many growing brands.

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The Power of the Netflix Audience: Unmatched Attention and Intent

Forget generic reach. Netflix offers unmatched attention and intent that drives real-world business results. When you activate Netflix through Mogl, you're tapping into an audience primed to engage:

• Intent That Converts: Advertisers benefit from a platform proven to drive stronger purchase intent compared to typical Connected TV environments.
• Guaranteed Attention: This is a deeply engaged audience, with members spending an average of 44 hours per month streaming premium content.¹
• Meaningful Scale: Reach 57 million monthly ad-supported viewers in the U.S., providing access to a rapidly growing audience of streaming consumers.²
• Ad-Supported Momentum: The ad-supported tier continues to grow, with 60% of new members choosing the ad-supported plan.¹

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Target Smarter: Advanced Targeting Through the Deal Portfolio

With Netflix’s Deal Portfolio, advertisers can reach audiences with sophisticated targeting designed to maximize relevance and performance:

• Advanced Demographics: Reach viewers using refined demographic segments for more precise audience alignment.
• Interest-Based Targeting: Connect with audiences based on interests and viewing behaviors to ensure your messaging reaches the right consumers.

These capabilities allow advertisers to go beyond traditional CTV targeting while benefiting from the scale and efficiency available through the Deal Portfolio.

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Your Advantage Starts Now

This is more than access to premium inventory - it’s an opportunity to build long-term competitive advantage. The sooner you begin testing and optimizing Netflix campaigns through Mogl, the greater the compounding benefit for your business in 2026 and beyond.

Ready to make premium CTV advertising work for your budget? Let’s connect.

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Sources

¹ Netflix Internal Data, 2025
² NielsenOne Ads, P2+, US Only, January 2025

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