Spotify Programmatic Video on The Trade Desk

We’ve got some major news that’ll help you crank up the volume on your digital advertising. Ventura Growth clients now have direct access to Spotify’s video ad inventory through The Trade Desk’s OpenPath! This exciting partnership is Spotify’s first leap into the world of ad exchanges, and it’s designed to bring mid-sized businesses like yours the power of Spotify’s massive, logged-in audience.

Why This Matters for Ventura Growth Clients

Spotify’s new ad exchange, Spotify Ad Exchange (SAX), connects directly to The Trade Desk, bringing Ventura Growth clients access to Spotify’s extensive video inventory. This expansion is a game-changer for mid-sized businesses looking to reach audiences in authentic, engaging ways. Here’s what this means for your business:

• Direct Access to Premium Inventory
• OpenPath integration means your ads can reach Spotify’s users faster and more transparently. With Spotify programmatic video on The Trade Desk, there’s no middleman—just you, your ad, and millions of Spotify listeners.
• Engaged Authenticated Audiences
• Spotify’s users aren’t just logged in; they’re tuned in! Video ads on Spotify offer a unique chance to reach consumers who are already highly engaged, giving your brand prime exposure in a platform people love.
• Privacy-Forward Targeting with UID 2.0
• With Spotify joining the Universal ID 2.0 initiative, you can reach your target audience without relying on third-party cookies, keeping your campaigns future-proof and privacy-compliant.

Spotify Video Available Now, Audio Ads Coming Soon

Starting today, Spotify programmatic video on The Trade Desk is ready for Ventura Growth clients. Audio ads are set to follow soon, providing more ways to enhance your media mix on one of the world’s most popular platforms. This integration makes it easier than ever to reach engaged users across Spotify’s video content, with more creative options and streamlined access.

Why Mid-Sized Businesses Should Take Note

This partnership is especially beneficial for mid-sized businesses aiming to scale their advertising in a high-quality setting. With Spotify programmatic video on The Trade Desk, you can benefit from:

• A Simple, Scalable Solution
• Access to premium ad inventory doesn’t get easier than this. Say goodbye to complex buying processes and hello to direct access through The Trade Desk.
• Expanded Reach and Flexibility
• Spotify’s push into video advertising means more touchpoints to engage users on a channel that continues to grow rapidly.
• Cost-Effective Options for Growth
• Spotify Ad Exchange has been built with scalability in mind, allowing businesses of all sizes to make the most of every dollar on a premium platform.
• Creativity Flexibility
• Start with video and add audio to your ad mix soon—just imagine the possibilities for creative storytelling!

The Bigger Picture: Spotify’s Push into Video

This launch is just the beginning of Spotify’s video expansion. Spotify recently announced plans to roll out video ads across nearly 100 global markets. With video being the fastest-growing medium in digital advertising, this integration means your brand can capitalize on the trend, reaching viewers at scale on a premium platform.Ready to explore Spotify programmatic video on The Trade Desk? For questions or to get started, connect with our team. We’re here to help you amplify your brand’s voice and make an impact with Spotify Video.